Professional Summary
Empathetic and innovative Lead Product Designer (UX/UI) with 10+ years of experience creating intuitive, user-friendly omnichannel digital experiences. Skilled at guiding products from concept to launch and beyond, balancing user needs with business goals to deliver accessible, elegant, and scalable solutions across mobile and desktop platforms. Experienced in leading cross-functional teams, facilitating workshops, and applying design thinking to drive strategy and measurable impact. Recognized for expertise in design systems, usability testing, accessibility, and building strong partnerships with stakeholders and developers.
Core Skills
- UX Design & UI Design
- Human-Centered Design & Design Thinking
- UX Research & Usability Testing
- Agentic Experience Design
- Wireframing, Prototyping & User Flows
- Visual Design (Typography, Color, Iconography, Composition)
- Accessibility Standards (WCAG 2.0+)
- Design Systems Development & Governance
- Tools: Figma, Adobe Creative Suite, Sketch, InVision, JIRA, Microsoft Office
- Agile / Scrum Collaboration with Product Managers & Developers
- Storytelling & Client/Stakeholder Communication
- Front-End Awareness (Bridging Design & Development)
Professional Experience
Lead Product Designer (UX/UI)
Perficient – St. Louis, MO | 2020 – 2025 (Contractor 2018–2019)
- Partnered with multiple clients in healthcare, financial services, e-commerce, and energy/utilities to design web, mobile, portal, and app experiences.
- Increased national e-commerce client’s web visits by 37% after redesigning and optimizing their careers presence.
- Redesigned services pages for a national manufacturing/services client, driving a 348% increase in visits and 45.7% YOY revenue growth.
- Developed new design system and content strategy, resulting in 72% more page visits.
- Conducted user testing and research that improved customer satisfaction scores by 15%.
- Designed wireframes, prototypes, and sitemaps for national/global audiences.
- Designed a templated set of screens with sitecore based components for a national healthcare group. Applied to over 150 hospital partner sites.
- Partnered with developers to implement accessible, user-friendly solutions.
- Collaborated with onshore, nearshore, and offshore teams in Agile environments.
- Presented research findings and design concepts to clients, ensuring stakeholder buy-in.
Senior UX/UI Designer (Contractor)
TEK Systems – 2019 – 2020
- Designed advisor-facing screens and systems for a leading financial services company.
- Researched and analyzed internal workflows, mapping integration within existing systems.
- Conducted usability testing with internal and external users, synthesizing insights into actionable design improvements.
- Facilitated design thinking workshops and collaborated with developers for seamless handoff.
Digital Creative Manager
Lids Sports Group – 2011 – 2017
- Directed design team in launching a new e-commerce platform (Hybris, responsive design), increasing mobile sales and traffic by 25%.
- Managed team operations including hiring, mentoring, and performance development.
- Implemented streamlined scheduling and request processes, improving efficiency.
- Enhanced email creative for mobile-first experience, boosting conversions and retention.
- Partnered with vendors, clients, and sports partners to develop annual marketing programs, driving sales and brand loyalty.
Education
St. Louis Community College at Florissant Valley
Associate’s Degree in Graphic Design (Commercial Art, Advertising Minor)
Dean’s List | Annual Design Show Awards
Awards
- Best of Industry Permanent Award – Bud Light Latino Mirror (2002)
- Design of the Times Award – Bud Light Latino Mirror (2002)
- Outstanding Achievement Award – Lids Sports Group (2011, 2012)
- Manager of the Year Nominee – Lids Sports Group (2013, 2014)
References upon request.